Our small, but mighty, in-house brand team collaborated with Character to define the DoorDash brand from top to bottom; brand essence, purpose, positioning, attributes, personas, and visual & verbal identity.
The rebrand also launched project DASH, DoorDash Acts for Sustainability and Hunger, built on a grassroots movement to recover surplus food and deliver it to nearby food shelters. That’s just one way DoorDash lives its purpose of “delivering good.”